The most popular chinese brand Xiaomi was earlier tied up exclusively with Flipkart. Now the company has turned its table by partnering with Amazon India and Snapdeal.
Besides e-commerse sites, Xiaomi has also tied up with offline stores like TheMobileStore and Airtel India. Looking at the current boom in the smartphone market, it is the right move by Xiaomi
Mi Fan Festival is a huge online party that we throw every year to bring Mi fans together all around the world for a day of non-stop celebration — it’s our way of thanking our fans for their huge support. We’re super thrilled to have Mi India joining the party this year and look forward to spending many more birthdays together!
Hugo Barra, Vice President, Xiaomi Global
We are excited to partner with Xiaomi to launch its highly sought-after range of smartphones and accessories to our customers across the country. We believe that the extensive delivery network panning across Tier 2 & 3 cities and towns of India will be of great value to Xiaomi in reaching out to a segment of consumers seeking true value in their devices
Tony Navin, Senior Vice President,Electronics and Home,Snapdeal
We are glad to give Mi fans more options to purchase Mi products. We are truly excited to be working with a variety of partners and expect these partnerships to be super successful
Manu Jain, Head Of India Operations, MI India
Now the Xiaomi wants to spread its market to larger audience. The craze of this brand has been slowed down from past few months. The company has withdrawn the flashsale strategy for Xiaomi Mi 4 and Redmi Note 4G. At the beginning, flashsale strategy was working like a charm but now its dipped down. So it is the right move by Xiaomi to join hands with leaading E-Ecommerse giants.
