OnePlus Set to Open Physical Stores in Paris

OnePlus are set to bring the OnePlus 6T to market pretty soon after an obscure certification for the ‘OnePlus 6T’ was spotted in a listing by the Eurasian Economic Commission (EEC) in Russia.

The leak shows the model number as A6013 and is said to rival the iPhone X and Samsung S9. The OnePlus 6 from earlier this year has proved a real hit so it will be interesting to see what they improve.

The firm didn’t tell us anything about the rumored devices at this years IFA, but the company had representatives at the event including founder Carl Pei.

Rather than a device, Pei revealed some exciting news – OnePlus will be opening a brick-and-mortar store in Paris later this year.

Historically OnePlus have focused purely via online channels to reduce overheads but a new boutique is now on the company’s roadmap. Paris makes sense given the firm already has a retail presence in France due to their partnership with the network operator Bouygues.

Bouygues is stocking the OnePlus 6 in around 20 stores at the moment with a view to rolling it out to many more in the coming months. It will be interesting to see if the OnePlus partner with more carriers in other territories or simply open more of their own stores. Brandon Ackroyd from the SIM only comparison site Tiger Mobiles think this could see One Plus capture a larger audience if the devices were easier to buy, speaking outside the IFA event he said:

OnePlus are still relatively unheard in the UK and buying a device in the store is currently only available on the O2 network. Should OnePlus bring a flagship store to the UK it would mean more customers can get hold of the device. O2’s pricing is unattractive right now so buying it outright then pair it with a flexible SIM only deal should prove popular

The Paris store should be open in time for the next launch, which looks set to the OnePlus 6T. However, Pei says the store will offer more than just phones and it’s likely to be a larger more permanent version of the pop-up stores that the company opens every time there’s a new OnePlus phone unveiled.

Pei also stated that he’s not worried about the new Pocophone which has made some waves in the industry after it launched in August. He says OnePlus are their own biggest enemy and they are focused on improving themselves, not watching others.

Android Junglee Team

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