After the success of OnePlus 3, Oneplus 3T and OnePlus 5, OnePlus has emerged as the most trusted phone brand in India. According to the report based on the survey conducted by CyberMedia Research, a firm that regularly conducts the Mobile Industry Consumer Insight (MICI) Survey which captures the consumer aspirations, preferences, and challenges, likes and dislikes. And this time OnePlus comes at the top.
Interestingly OnePlus is one of the most youngest Smartphone Brand. Prabhu Ram who is Head of Industry Intelligence Group, CMR says “As per the latest CMR Mobile Industry Consumer Insight Survey findings, one interesting trend that stands out is that while Apple and Samsung dominate, a brand like OnePlus is securing a healthy mindshare amongst Indian smartphone consumers,”.
OnePlus has become the top trusted brand in India and Apple continues to be the smartphone brand in which consumers will trust in the future. Apple users have the maximum brand loyalty. OnePlus also emerges out as the “highest recommended brand,”. Customers are also satisfied with its quality, after sales service and problem resolution ability.
OnePlus becomes the top trusted phone brand in India based on three factors, the quality of the OnePlus phone, OnePlus users are said to be 100% satisfied, 96% OnePlus customers are satisfied with the availability of the spare parts and around 90% OnePlus customers are satisfied with problem resolution.
After OnePlus, the second most trusted smartphone brand is Apple, followed by Vivo. In the premium smartphones segment, HTC ranks first when it comes to “trust and desirability”, followed by OnePlus at the second position. As per the smartphone brand visibility, Oppo wins the race. But when it comes to “resale value”, OnePlus beats the Apple and scores the highest.
