Micromax sub-brand “YU” to enter US Smartphone market

Micromax, the most successful Indian Smartphone brand to enter US Smartphone market. The company is doing well in Asian market including India, Sri Lanka and Russia. According to the sources, they might enter US market by next year.

YU Televentures is well known for its affordable smartphones which are priced aggressively. Earlier this year, YU Yureka is the first smartphone launched by the company. Followed by YU Yuphoria and YU Yureka Plus which are priced at Rs 6999 and Rs 8999. Lately, they launched YU Yunique at Rs 4999, one of the best android phones under 5000.

YU-YUREKA-Plus

Now Micromax service centers to support all YU devices which indeed a right move by the company. The big question is will they survive in US smartphone market? We need to wait for the answer, Indian Market is far more competitive than the US. If they provide good service and aggressive pricing then they can do well in US smartphone market too.

Naveen
the authorNaveen
Professional Blogger since 2014 and a founder of AndroidJunglee. A fitness freak who belongs to the city of Nizams.

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