Google’s new Nexus devices will not be known as Nexus or will not be coming under Nexus brand. But instead, they’ll be coming under Google’s new brand – the Pixel. So, the Nexus will be no more and we strongly believe that too according to the leaks and reports.
So, the Google’s Marlin and Sailfish devices will now be known as Pixel and Pixel XL respectively. The pricing information isn’t out yet. But we still didn’t get why Google wants to change their smartphone branding from Nexus to Pixel.
The Google Pixel will be a smaller device with 5-inch Marlin device and the Google Pixel XL will be 5.5-inch Sailfish device. But according to the report by Android Central, they said the devices will be not branded as Nexuses (or Nexii) anymore. According to the second report by @evleaks, we can be 90% sure about this thing.
Remember this? “Verizon is going to carry the two ‘Nexus’ handsets (note the quotation marks).” https://t.co/Ehi2FgPMOU
— Evan Blass (@evleaks) September 2, 2016
Some will say that Marlin and Sailfish’s specifications and HTC manufacture don’t live up to the “premium” image that the Pixel brand has been associated with to date. I think that’s an interesting topic, and one worth broaching, though I don’t think Google themselves have ever truly said that Pixel is supposed to be the very best of everything so much as nice materials and a “pure Google” design and experience. Of course, A9 and Sailfish (now Pixel) associations don’t help Google’s case with these new phones.
On the subject of information that we deem less than completely reliable, one of our sources claims Google plans to market the Pixel and Pixel XL as the first phones built by Google. This seems a bit disingenuous. We remain completely certain the Pixel and Pixel XL will be built by HTC – they’ll merely lack HTC’s branding. And while Google may be solely responsible for their industrial design, to insinuate that HTC was nothing but a manufacturing partner would probably be fiction. I would not be surprised if that relationship blurs the ODM/OEM lines far more than Google may suggest in its future marketing. But we’ll have to wait and see.
If that is the point, then why Nexus Player or Nexus launcher hasn’t been re-branded yet. It also may be that the report is too new and they maybe still haven’t updated their project names. It is rather curious, though.
And no, I don’t know if they’ll have a light bar (but I kind of doubt it, even as cool as it would be).
SOURCE: Android Police
